It looks like it’s business as usual for mobile manufacturers, providers and “enthusiasts”. In the past few days, we have once again witnessed a typical set of events: first of all, new versions of an iconic smartphone get unveiled, followed by an extraordinary round of hype and media attention – like there is no tomorrow, and not other news to write or blog about.
In the meantime, more mobile providers around the world launch new fancy contracts, designed to allow customers to change their mobile as often as they want, so that when they get tired of the latest and the greatest, they can move on and find (temporary) relief in a new gadget.
Unsurprisingly, and yet unsettlingly, we are then shown one more time videos of customers queueing for hours, for days, to be the first to touch and buy the latest smartphone.
However, there is also another world out there, and we are happy to report it is growing steadily: more and more people are getting increasingly frustrated with the throwaway culture endlessly marketed to them.